As search engines have matured, they have moved away from simply relying on meta tags, keywords, and static page copy to establish their results.  They now rely on XML data that is rendered dynamically, incoming links and numerous other factors that are inherently built into the architecture of sites.  Additionally, as sites become more sophisticated, URLs, HTML, and CSS can become muddled an interfere with searchabiltiy.  Web Services can scatter data throughout numerous other sites.  Search Engine Optimization is no longer the job of a site manager or marketing staff, it must be b…uilt into the site from its inception.  Professional Search Engine Optimization with ASP.NET provides ASP.NET developers with the information they need to avoid common pitfalls and the tips to incorporate in site development to assure that their site achieves optimal search ranking. Topics include: Building SEO-Friendly URLs Using the HTTP Status Codes Avoiding Duplicate Content Problems SEO-Aware Presentation: HTML, JavaScript, and CSS SEO Using Web Syndication Speeding Up Indexing with Sitemaps Spam Penalties IP Cloaking, Geo-Targeting, and IP Delivery Foreign Language SEO Retrofitting an Existing site for SEO