Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
- ISBN13: 9780137081097
- Condition: New
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“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!”
—Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test
“The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.”
—Tony Hsieh, CEO of Zappos, author of Delivering Happiness
“Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasner’s book, learning his many easy-to-learn practical strategies, I’m ready to conquer the Internet. I strongly recommend this book.”
—Joseph Sugarman, Chairman of BluBlocker Corporation, author of Advertising Secrets of the Written Word
“This powerful book is loaded with great ideas to help you attract more customers and make more sales–immediately!”
—Brian Tracy, author of The Art of Closing the Sale
“If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasner’s book, Marketing in the Moment, then throw in the towel–game over!”
—Joel Bauer, author, speaker, and mentor
With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work–without wasting a fortune on trial and error? Get this book, that’s how!
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves…how to use virtual collaboration to accomplish marketing projects faster and at lower cost…how to build realistic, practical action plans for the next three months, six months, and twelve months.
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share–and profits!
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Capitalizing on the new “content marketing”
The megashift from blogging to microblogging–and what it means to you -
A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more -
Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of -
Your Web marketing 360-degree review
Systematically optimizing everything you’re already doing online
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(out of 23 reviews)
List Price: $ 24.99
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Review by Damian Konopka for Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First I just want to thank the Internet Marketer who’s email linked me to Michael Tasner’s landing page for this Clockwork-Orange-eye-opening read (yes, like toothpicks in the eye–you just have to keep reading…it’s that good. No Beethoven, though).
I turned down more pages than not in this quick, well-laid-out-and-organized book that can honestly and absolutely claim to be a Web 3.0 book. So many others are advertised as such but it’s the same ol’ technology they’re talking about. Not here.
I subscribe to and skim through more than 500 daily RSS feeds and thought I knew everything on it’s way down the tech pipeline. Difference is, Tasner is a bit of a visionary, but one who uses sound evidence and personal examples to back up his claims.
I definitely recommend reading this book at least twice. The first time through, it’s a bit breathtaking (i.e., exciting, not overwhelming) when the author starts discussing hot topics quickly emerging today like microblogging over blogging and his highly informative chapter on the booming mobile industry and how to take advantage of it.
Only a few hours after finishing this book, I had already implemented several of Tasner’s strategies that, as of today, two weeks later, have ALL paid off for the minimal time and effort with a) more Twitter & other Social Media site followers, b) my email subscription list has increased %175 on average per week.
I also want to say how personable and helpful the author has been to me, answering emails, offering encouragement, giving out bonuses for pre-ordering, etc.
Michael Tasner, I have learned, is an everyday “Nice Guy” who happens to be a marketing prodigy with a lightning-quick mind, years and years of creative and financial success, and author of the best web marketing book of the year, hands down.
Review by Charles Ashbacher for Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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If you have even the slightest knowledge of modern communications, then a list of the capability of the latest generations of handheld devices, including the iPhone, iPad and Blackberry will leave you in awe. Unfortunately, if you are a businessperson and you are not leveraging that capability to improve your business, then you should also be experiencing some terror. The rapid advance of what is often (and somewhat inappropriately) referred to as social media has created enormous opportunities for businesses and organizations to dramatically increase the speed and content of their communication with customers.
Web 3.0 is a broad term used to describe a wide spectrum of communication channels that can be considered the latest iteration. Fortunately, it is not necessary to have been an effective user of Web 2.0 in order to begin the process of implementing Web 3.0. This is not to say that it is easy, just possible.
Tasner does an excellent job in making sure the word “Practical” in the subtitle is an accurate description. Some technical expertise is of course necessary to have a complete understanding, but nothing at the level of the techno-nerd is needed. There are many tools available under the Web 3.0 umbrella and Tasner not only describes them, he also explains how they can be applied in an ultra-modern business model. Making it possible for you to use them.
Many of your competitors are most certainly already using at least some of the applications in the Web 3.0 world. Your choice in this matter is simple, either use them or face the increased likelihood that your organization will be brushed aside. Tasner’s advice will help you avoid the ultimate in brush-offs.
Review by M. Buehl for Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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I’m not completely clueless when it comes to web marketing/social networking/blogging etc. but there was a lot I needed to learn and actually implement.
I LOVE how easy to use this book is! The table of contents is VERY detailed so it’s easy to skim over and find exactly what you’re looking for. I don’t have a lot of extra time to read through fluff and stuff I already know..there is NO fluff in this book, it gets to the point. And as mentioned, the table of contents is super user friendly. You can easily find what you’re looking for and skip over what you already know or don’t need to.
And, this book shows you EXACTLY how to implement, it’s not just a ‘what’, but really is a ‘how’. (so refreshing to see that!) Simple icons are consistent throughout the book including one for “checklist” and “to do”.
I was impressed with this very practical, easy to use guide!
Review by D. Greenbaum for Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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I really enjoyed this book!
As an entrepreneur and social media junky, I found Tasner’s advice right on the mark. While most of it applies to larger operations, the small business owner can still find quite a bit of value in the book. The format really helps. The author does a bit of self-agrandizing (what marketing person doesn’t), lays out how he used a particular piece of Web 3.0 technology and then gives an action plan along with some real world implementations of the projects.
The book provides a broad overview of what he defines as the Web 3.0 landscape . Much less emphasis is placed on Twitter and Facebook (thanks), but too much emphasis was put on virtual worlds such as Second Life. In between, he includes technologies that will help not just with your marketing efforts, but with practically infrastructure. For example, instead of saying “use cell phones to market to customers, he explains how to use SMS and MMS to reach your customers and suggests vendors that will help you do so. If you don’t know what SMS or MMS is, this book is probably going to be over your head. To understand his concepts, you need basic understanding of tech terms.
For the experienced technology or marketing person, must of the information will seem obvious and old news. However, reading the book sparked some great ideas on how my business and organizations can use technology more effectively. The best audience for this book is the business owner that does a little bit of everything and wants to work strategically with the marketing and IT department to leverage technology resources to give their business a competitive advantage.
This book is a short read and a great survey of all the technology out there that can help your business.
Review by Techie Evan for Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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Technological advances are giving us new ways to communicate with one another, express ourselves, get informed or entertained, and research or buy products. These developments in turn are providing businesses that want to grow new marketing opportunities.
This book identifies four developments that continue to evolve but remain relatively untapped for their marketing opportunities when compared to other marketing channels, and starts you off in the right path on how to seize such opportunities before your competitors do.
The four developments revolve around the still rising popularity of microblogging (e.g., frequent sending of 140-character “tweets” to subscribed followers), mobile devices, virtual reality world communities, and consumption of live streaming videos.
The author’s central thesis is this: while many people may be aware of and have started participating in these developments (these developments and the technologies driving them, while still advancing, are not pie in the sky dreams anymore after all, and have been around for a while), statistics indicate that many more will eventually become participants as well, but currently only a small percentage of businesses have caught on to the opportunities offered by these new marketing “venues”.
To help entrepreneurs seize these marketing opportunities before their competitors do, the author provides guidance on how to tap into each of these marketing venues, how to build a presence and play nice with and behave like the “natives” (e.g., acquire knowledge about lingo and etiquette), how to encourage people to interact with you (e.g., provide feedback on how well you’re meeting their needs or not) and opt in to give you information such as email addresses and mobile phone numbers, etc.
Once an entrepreneur has established a presence in a particular venue, he or she must be able to rise to the challenge of maintaining and growing that presence. The author provides some guidance on this as well by mentioning what some of these challenges are and what help is available. For example, for back office or collaboration help, one might look into using Google applications which currently are low-cost or free; for custom software development needs, links to businesses that provide such services are given.
The book is concise and the guidance provided, though good, tends to be minimalist. The mileage you would get from any particular piece of information will vary depending on how familiar you already are with a particular “venue”. For example, even if you know what Twitter microblogging is, if you have none to only casual experience microblogging, you will appreciate the information provided on the various ecosystems that have sprouted around Twitter and how you can leverage them to your advantage. If you already know some of those ecosystems, then the additional information may only be incrementally useful or valuable.